Market penetration: Coca-Cola Christmas advert, which has helped boost sales during the festive period
Product development: new coca cola flavors such a cherry or vanilla or lime
Market development: Diet Coke was launched more than 30 years ago, females drink it every day than any other soft drink brand. Coke Zero has successfully generated a more ‘masculine’ appeal even though it is the same as diet coke
Manuella's guide to getting fast ca$h 