Ansoff’s matrix – coca cola

Coca-Cola: Ansoff Matrix

Ansoff Matrix - Cola-Cola

Market penetration: Coca-Cola Christmas advert, which has helped boost sales during the festive period

Product development: new coca cola flavors such a cherry or vanilla or lime

Market development: Diet Coke was launched more than 30 years ago, females drink it every day than any other soft drink brand. Coke Zero has successfully generated a more ‘masculine’ appeal even though it is the same as diet coke



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