Baidu e commerce

Baidu looks to online video and ecommerce

News, 16 December 2010

BEIJING: Baidu is investing in ecommerce and online video to boost ad spend among clients, an executive at the Chinese search engine has said.

The firm recently struck deals with ecommerce specialists Rakuten and, and has also linked up with Providence Equity to launch a service that provides online video.

Speaking at the Reuters China Investment Summit, Haoyu Shen, Baidu’s senior vice president of business operations, said the agreements could boost ad spending among Baidu’s clients.

“[Spending is] growing very fast; it’s already meaningful,” he said.

“I hear people saying for Google it is 30 to 40 percent of their revenue, but for Baidu it is not that big… eventually it might grow to that level.”

Baidu has a market penetration of around 73% among China’s 420 million online users, and has enjoyed dramatic growth rates in the past few years.

Official figures from October 2010 showed a doubling in third-quarter net profits and a near-doubling of revenue.

But Shen said next year will be far more challenging.

Citing the rebound in the Chinese economy, the switchover to its new keyword advertising system and Google’s scaling down in China, he added that such growth “most likely won’t repeat itself next year.”

Baidu shares have soared by more than 160% during 2010, most notably when Google threatened to shut down its China search page due to a dispute over web censorship.

Shen believes that the so-called Google effect had resulted in a temporary boost in traffic for the Chinese search engine earlier in the year, and that this boost is now largely over.

Nestle Boston matrix

A rosy future: Nestlé launches pink KitKats with ruby chocolate

Swiss experts spent decade developing naturally coloured cocoa on sale in UK this week

KitKats made with ruby chocolate will go on sale in the UK on Monday.
 KitKats made with ruby chocolate will go on sale in the UK on Monday. Photograph: Nestlé UK/PA

The chocolate coating is an Instagrammable lurid lipstick pink with the promise of a unique “intense fruity taste”.

UK consumers will next week be the first in Europe able to buy Nestlé’s four-finger KitKat, made with so-called ruby chocolate from specially selected cocoa beans.

KitKat is the first major brand in the UK to feature this innovative but “naturally coloured” new chocolate, made from ruby cocoa beans grown in the Ivory Coast, Ecuador and Brazil.

It was created by Swiss chocolatier Barry Callebaut – the world’s largest cocoa processor – which spent more than a decade unlocking and experimenting with the beans’ colours and flavours.

The flavour is described by the company as “a tension between berry-fruitiness and luscious smoothness” but no extra colours or flavours are added to create the pinky hue, which instead comes from a powder extracted during the processing. It is not as sweet as milk chocolate, according to its creators, with a lighter flavour instead.

Ruby chocolate – a fourth chocolate after traditional dark, milk and white – has been attracting huge interest from chocolate connoisseurs throughout the world since it was first revealed in September last year. It is claimed to be the first new natural colour for chocolate since Nestlé unveiled white chocolate more than 80 years ago.

The new KitKat was introduced earlier this year in Japan and Korea, where consumers are no strangers to unusual variations of the popular confectionery. In Japan the varieties on sale at any given time stretch to dozens, including purple sweet potato, edamame bean and wasabi. In the UK it will go on sale in branches of Tesco on 16 April.

“We know that a new type of KitKat is a really big deal and we are very excited to be able to offer a different type of chocolate for fans to try” said Alex Gonnella, marketing director for Nestlé’s UK confectionery business. “Ruby chocolate is a big innovation in confectionery and we are very proud that KitKat is the first major brand in the UK to feature this exciting new chocolate.”

Pablo Perversi, chief innovation, quality and sustainability officer at Barry Callebaut, said: “I am very pleased to see the result of our partnership with Nestlé – the iconic four-finger KitKat made with our ruby chocolate. Consumers across the world will be intrigued by the unique taste of this crispy delight.”

Business Marketing


The star will be promoting the newest Doritos flavor, Flamin’ Hot Nacho

By Published on .

Taking a Chance on Doritos
Taking a Chance on Doritos Credit: Doritos

Doritos has announced that Chance the Rapper will be appearing in a Super Bowl spot for its newest flavor, Flamin’ Hot Nacho.

He’s the latest celebrity lined up for the big game. Others include Serena Williams starring in Bumble‘s first Super Bowl ad and Jason Bateman appearing in a Hyundai spot.

Last week, PepsiCo announced Doritos is getting one of its three spots in the big game and days later unveiled the chip’s newest flavor, Flamin’ Hot Nacho. Now, it’s sharing a small bite of its creative approach.

Doritos shared an image of Chance the Rapper holding a bag of Flamin’ Hot Nacho Doritos and hinted at “more entertaining surprises” to come before the Super Bowl.

News that Chance the Rapper is starring in a Super Bowl campaign comes after the musician said last year that a Heineken ad with the tagline “sometimes lighter is better” was “terribly racist.”

Also, while it’s not exactly a direct competitor to Doritos, food marketer Conagra Brands has supported the musician’s charitable organization SocialWorks since 2017. Conagra’s products include snacks such as Angie’s Boomchickapop popcorn.

Pepsi and Bubly sparkling water are the other two PepsiCo brands with Super Bowl ads this year. Goodby, Silverstein & Partners is handling all three spots. Last year, Doritos appeared alongside Mt Dew in a two-part ad totaling 60 seconds starring Morgan Freeman and Peter Dinklage, as well as Busta Rhymes and Missy Elliott, that was handled by Goodby.

Doritos posted an image of Chance the Rapper to its Twitter account, which has about 625,000 followers, with the hashtag #NowItsHot.


Ansoff’s matrix – coca cola

Coca-Cola: Ansoff Matrix

Ansoff Matrix - Cola-Cola

Market penetration: Coca-Cola Christmas advert, which has helped boost sales during the festive period

Product development: new coca cola flavors such a cherry or vanilla or lime

Market development: Diet Coke was launched more than 30 years ago, females drink it every day than any other soft drink brand. Coke Zero has successfully generated a more ‘masculine’ appeal even though it is the same as diet coke


California Marijuana Start-Ups, Shut Out From Banks, Turn to Private Backing

Marijuana is becoming legal in California, and entrepreneurs are rushing in with infused artisanal chocolates, specialized farming equipment and security teams to guard large hauls. On Jan. 1, companies will be able to produce and sell marijuana in the state, making it one of eight in the United States where the recreational use of cannabis has been legalized. But finding expertise and financing won’t be easy.

Cannabis use still lacks legal standing with the federal government. That means growers, processors and retailers can’t open accounts or access lines of credit from federally insured banks. They can’t write off business expenses when they file their taxes, and it’s extremely difficult to purchase crop insurance (think of the recent spate of fires in California).

“It’s federally illegal, and that makes running a cannabis business more challenging than arguably any other kind of business,” said Kris Krane, co-founder of 4Front, a medical marijuana investment and management firm.

Cannabis-focused accelerators and investment companies aim to change that.

These enterprises have long been a presence in Silicon Valley, offering mentoring and investment in exchange for an ownership stake. Companies that provide these types of resources are critical to expanding a nascent industry around legal marijuana, said Mr. Krane, if only because they can introduce its entrepreneurs to angel investors and other private capital sources.

Most Octavia Wellness products have little to no THC, the psychoactive component of cannabis. Ms. Tice, its founder, worked with an accelerator to develop and expand her business.CreditAmy Harrity for The New York Times

Funders have reason to be interested. Selling cannabis in California has the potential to generate $5 billion a year, once a critical mass of businesses have proper permits, according to the Agricultural Issues Center at the University of California at Davis. Each harvested acre of cannabis could be worth millions of dollars, based on current prices in Washington, Oregon and Colorado, according to Greg James, the publisher of Marijuana Venture, a monthly business magazine.

Two years ago, Ben Larson and Carter Laren co-founded Gateway, an accelerator in Oakland that has helped expand 19 cannabis-related start-ups specializing in a wide variety of business activities, including payment solutions, cannabis products aimed at seniors, agricultural technology and hemp-based plastics.

When the pair started, medical marijuana had been legal for two decades, but Gateway found many companies’ business practices were still “not far departed from those of the black market,” Mr. Larson said. With legal adult use in sight, the industry is making a rapid transition to more sophisticated, transparent and mainstream business practices, he said.

Gateway now offers $50,000 in exchange for 5 percent of a company’s ownership, and brings the management team of start-ups into its offices for about six months to work with experts, mentors and potential investors. Applicants present their business plans and answer questions on legal issues, trends and the competitive landscape. Mr. Larson sometimes assigns homework, asking founders to conduct customer interviews and do market research.

GoodShip, a Seattle company, makes a variety of cannabis-infused sweets.CreditChona Kasinger for The New York Times

Even “the boring areas” of the marijuana industry offer terrific opportunities, said Mr. Larson, because growers are currently spread too thin. The same company might be cloning plants, harvesting crops, selling to dispensaries and making deliveries. “There may be eight different steps in their value chain that could be specialized” and contracted out, he said.

Increasing brand recognition for products and retailers is another major opportunity for start-ups. “There’s no Starbucks or Nordstrom’s yet — names that mean things to people,” Mr. Larson said.

One of Gateway’s graduates is Carrie Tice, the founder of Octavia Wellness. She quit her job at a technology company in 2015 when her mother became ill, and now sells cannabis as tinctures, salves and in other forms to seniors looking for alternatives to opioids for pain relief and better sleep. Most of her products have little to no THC, the psychoactive component of cannabis.

Gateway helped Ms. Tice refine her pitch and introduced her to Big Rock, a private family fund and investment company. Big Rock helps with everything “from community intros and tech support to marketing resources and updates on regulatory developments,” said Ms. Tice in an email.

Octavia Wellness now has a network of 80 “wellness consultants” who advise more than 1,100 clients in California, and will be expanding to Nevada, where both medical and recreational marijuana is legal. Ms. Tice said that legalizing recreational use will boost her sales considerably because people will no longer have to obtain a doctor’s recommendation to buy her products.


Jody Hall, an entrepreneur in Seattle with an established conventional cupcake bakery, started GoodShip two years ago to make cannabis edibles. She plans to expand in California.CreditChona Kasinger for The New York Times

Companies like Big Rock, which has invested more than $10 million in the cannabis industry, are playing an important part in funding the industry’s growth. “Starting up a testing lab or a dispensary is extremely capital intensive,” said Stephen Kaye, Big Rock’s chief operating officer. Private firms can make decisions and move large amounts of money quickly, he said. He receives pitches every day from entrepreneurs, and is especially interested in medical research.

For Jody Hall, an entrepreneur in Seattle, joining an investment company has freed her to focus on her core business, rather than the myriad regulations that accompany its operation. Ms. Hall, who runs a conventional cupcake business, started a new venture, GoodShip, two years ago to make cannabis edibles. She found that she was spending “way too much time” getting advice from lawyers on what was or wasn’t allowed. Ms. Hall recently sold GoodShip to Privateer Holdings, a private equity firm, and is staying on. The cash infusion has given her more time to develop products, she said, and has accelerated her plans to expand to California.

While states are collecting hundreds of millions of dollars in tax revenues from marijuana businesses, and a rising number of Americans favor legalization in some form, Attorney General Jeff Sessions’s firm opposition to it poses a risk to cannabis-related companies. He could “shut the industry down tomorrow,” said Micah Tapman, co-founder of the Canopycannabis accelerator and venture capital fund in Colorado.

Of course, there are other challenges. Evolving rules and regulations, like new packaging requirements, can add unexpected costs to processors and retailers. Companies forced to deal only in cash can run into safety and theft issues. Many small growers emerging from the black market “have no idea how to run a commercial-scale facility,” Mr. James of Marijuana Venture said.

Despite the hurdles and uncertainty facing the industry, Mr. Larson of Gateway has remained optimistic. “People are gaining confidence as legalization spreads, and the growth is going to be huge,” he said.

Business Plan Outline – Dunkin donuts


  1. Executive Summary

The Idea – to make donuts and coffee for everyone around the world

“To be the leading provider of the wide range of baked foods & beverages”

Vision- “To be always the desired place for great coffee beverages and delicious complimentary donuts & bakery products to enjoy with family and friends”

2. Business Description

The application of the idea – an American multinational quick service restaurant chain based in Canton, Massachuset founded by William Rosenberg in 1950

3. Market Analysis

S – Dunkin donuts is focused on donuts and other desserts/ excellent supply chain

W – Franchise relations are poor/ direct competition

O – expand the menu/the market

T – Competition/franchising 


P – donated a huge amount to democrats campaign 

E – introduce new products or expand into new countries

S – developing the habit of in between meals and eating snacks with coffee

T – develop fake meat because it is less expensive 

L – franchising

E – productivity of coffee beans per hectare can increase without causing harm to the consumers

4. Organization Management

Business Structure

For our business team, we have David Hoffmann as Dunkin’ Brands Chief Executive Officer and President, Dunkin’ U.S., Nigel Travis as Executive Chairman, Dunkin’ Brands, Jack Clare as Chief Information and Strategy Officer, Richard Emmett as Chief Legal and Human Resources Officer, Kate Jaspon as Chief Financial Officer, Scott Murphy as Chief Operating Officer, Dunkin’ U.S. and Tony Weisman as Chief Marketing Officer, Dunkin’ U.S.

5. Sales Strategies

Marketing – In order to raise money, Dunkin Donuts focuses on making quality coffee, muffins, and donuts everywhere in the world. The service is fast and efficient, cheap and its good quality. Since they have a name for themselves, it is easier to sell products for even more expensive prices. 

6. Funding Requirements

Sources of Finance – a source of finance comes from a long-term bank investment and regular profit made throughout the years.Image result for dunkin donuts timeline

7. Financial Projections

Scenarios Best case/ Realistic case/ Worst case – for the best case scenario, Dunkin Donuts is hoping to have more franchises around the world (sale strategy) and therefore have more revenue. The worst case scenario would be for there to an increasing demand for competitor brands such as Starbucks this would lead to a decrease in our sales and customers. 

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